Apple Pro and Tell Event October 28: Touchscreen MacBook Pro and What Else to Expect

Apple’s “Pro and Tell” announcement is on Wednesday, October 28, at 10 a.m. Pacific Time in Los Angeles. It is expected to be an in-person media experience, not a traditional livestreamed keynote. The headline product is expected to be Apple’s first touchscreen MacBook Pro, with an OLED display. An entry-level M6 MacBook Pro, an M6 iMac and an OLED iPad mini are also rumored. None of the products, prices or release dates are confirmed until Apple announces them.

---

Apple has one more launch planned before the end of the year, and it could be one of its most important for the Mac. The company will hold an announcement called “Pro and Tell” on Wednesday, October 28, in Los Angeles.

Apple has not said what it will show. But reports from Bloomberg, MacRumors, 9to5Mac and others point to a big moment: Apple’s first MacBook Pro with a touchscreen.

Here is everything we know about the Apple October 28 event, including the start time in the US and UK, how to follow it and every product that is expected.

Apple October 28 Event: Date and Time

The Pro and Tell announcement is set for Wednesday, October 28, 2026, at 10 a.m. Pacific Time.

Location	Start time on October 28
Los Angeles (PT)	10:00 a.m.
New York (ET)	1:00 p.m.
London (GMT)	5:00 p.m.
Paris and Berlin (CET)	6:00 p.m.

UK and European readers should note that clocks in Europe go back on October 25, while US clocks do not change until November 1. That is why the gap between New York and London is four hours this week instead of the usual five.

Is There a Livestream of the Apple October 28 Event?

Probably not in the usual way. Apple invited journalists to “join us in person for a special Apple Experience in Los Angeles,” and reports say this will not be a traditional keynote.

Instead, Apple is expected to publish product announcements, videos and press releases online at 10 a.m. Pacific, while media and creators try the new devices in person. Apple used a similar approach for some recent launches.

The best place to follow the news is the official Apple Newsroom, where press releases appear the moment products are announced. ScoopsBuzz will also update this story with everything Apple confirms.

Apple marketing chief Greg Joswiak teased the announcement on social media, writing, “Can’t wait to pro and tell next week.”

What to Expect at the Apple October 28 Event

SCOOPSBUZZ

ALL THE BUZZ • ALL THE SCOOPS

What to Expect at the Apple October 28 Event

01. Touchscreen MacBook Pro

02. 14-inch MacBook Pro with M6

03. iMac with M6

04. iPad mini with OLED

Note: These products are based on rumors and have not been confirmed.

None of these products are confirmed. They are based on reports from well-connected Apple journalists and analysts.

Product	What is rumored
Touchscreen MacBook Pro	OLED touchscreen, new thinner and lighter design, M5 Pro and M5 Max chips, hole-punch camera instead of a notch
14-inch MacBook Pro with M6	Same design as today, faster M6 chip, possibly better battery life
iMac with M6	M6 chip, possible new colors, few design changes
iPad mini with OLED	OLED display, A20 Pro chip, front camera moved to the landscape edge, better speakers and water resistance

The Touchscreen MacBook Pro

The Touchscreen MacBook Pro

01

Touchscreen Support

02

OLED Display

03

Smaller Camera Cutout

For years, Apple said touchscreens did not belong on Macs. That is expected to change at the Apple October 28 event.

According to reports, Apple is preparing a new high-end MacBook Pro in 14-inch and 16-inch sizes with three big changes:

1. A touchscreen. You would be able to tap, scroll and pinch on the display, as well as use the keyboard and trackpad. Code found in macOS 27 suggests support for finger input.
2. An OLED display. OLED screens show deeper blacks and brighter colors than the mini-LED screens used today.
3. No notch. The camera cutout is expected to shrink into a small hole-punch, similar to the Dynamic Island on iPhones.

The new model is also expected to be thinner and lighter, with M5 Pro and M5 Max chips inside. Earlier reports used the name “MacBook Ultra,” but the Pro and Tell name suggests Apple will stick with “Pro.”

The touchscreen model is not expected to replace the current MacBook Pro. Instead, it should sit at the top of the lineup, with a higher price than today’s models. Apple has not shared prices.

Touchscreen MacBook Pro vs Current MacBook Pro

Here is how the rumored model compares with the high-end MacBook Pro Apple sells today.

Feature	Current high-end MacBook Pro	Rumored touchscreen MacBook Pro
Display type	Mini-LED	OLED
Touchscreen	No	Yes
Camera cutout	Notch	Small hole-punch
Chips	M5 Pro, M5 Max	M5 Pro, M5 Max
Design	Current design	Thinner and lighter
Price	Current pricing	Expected to be higher

Why Apple Avoided Touchscreen Macs for So Long

Apple resisted touchscreen laptops for more than a decade. At an event in 2010, Steve Jobs said touch surfaces on a vertical laptop screen did not work well, because reaching up to touch the screen becomes tiring for your arm.

Instead, Apple focused on large trackpads with multi-touch gestures and kept touchscreens for the iPhone and iPad. Over time, though, many Windows laptops added touchscreens, and the iPad gained keyboards and trackpads. A touchscreen MacBook Pro would bring the two worlds closer together.

New M6 MacBook Pro and M6 iMac

Apple is also expected to update two popular Macs with its next-generation M6 chip.

The 14-inch MacBook Pro with M6 is the entry-level Pro model. It is expected to keep its current design and display while gaining a faster chip and possibly longer battery life.

The 24-inch iMac with M6 is also due. Reports suggest Apple may offer refreshed colors but few other changes. Some reports describe a 12-core CPU and 12-core GPU for the new chip.

Apple already released an M6 Mac mini earlier this fall, so the iMac and MacBook Pro would bring more of the Mac lineup up to date.

OLED iPad mini

The small tablet is expected to get its biggest upgrade in years. The new iPad mini is rumored to include:

• An OLED display, like the iPad Pro
• The A20 Pro chip, the same family used in the iPhone 18 Pro and the new iPhone Duo
• A front camera moved to the long edge for better video calls in landscape mode
• Improved speakers and better water resistance

Some reports say the OLED iPad mini will cost more than the current model.

Release Date: When Can You Buy the New Products?

If Apple follows its usual pattern, preorders could open on October 28, with products arriving in stores and at customers’ doors about a week later.

Bloomberg’s Mark Gurman has reported that some devices, including the OLED MacBook Pro, could launch on Friday, November 6. Apple will confirm dates when it makes the announcement.

Apple’s Busy 2026 So Far

The Apple October 28 event caps a very busy year of launches for Apple:

• Spring: A new MacBook Neo, an M5 MacBook Air and high-end M5 MacBook Pro models.
• September 9: The iPhone 18 Pro and the iPhone Duo were announced.
• Fall: New M6 Mac mini and Mac Studio models.
• Mid-October: A refreshed Apple home lineup, including a new Apple TV 4K, HomePod mini and a home hub with a touchscreen.
• October 23: The iPhone Duo, Apple’s first foldable iPhone, went on sale.

How to Prepare If You Plan to Buy

If you plan to upgrade, a few steps now can save money later:

1. Check your trade-in value. Apple and many retailers offer credit for older Macs and iPads.
2. Back up your current device with Time Machine or iCloud so you can move to a new one quickly.
3. Set a budget. The touchscreen model is expected to cost more, so decide whether you need it or whether an M6 model will do.
4. Watch for deals on older models. Retailers often cut prices on current Macs when new ones arrive.

Why This Event Matters

The Mac has had a strong few years since Apple switched to its own chips. A touchscreen MacBook Pro would be the biggest change to the Mac’s design in a long time, and it would bring Apple closer to Windows laptops that have offered touchscreens for years.

The timing also matters. Apple is launching these products just before the holiday shopping season, following the release of the iPhone Duo, its first foldable iPhone, on October 23.

Should You Wait to Buy a Mac?

If you are planning to buy a MacBook Pro, iMac or iPad mini, it makes sense to wait until after the Apple October 28 event. Even if you do not want the new models, older versions often drop in price at other retailers once new ones arrive.

If you need a basic laptop now, the MacBook Air is not among the products reported for this event.

More From ScoopsBuzz

• iPhone Duo is out: price, specs, battery life and delivery dates
• Meta Q3 2026 earnings: revenue jumps 26% as AI spending soars

Frequently Asked Questions

Sources: MacRumors, Cult of Mac, 9to5Mac, Bloomberg (via MacRumors), Apple

Also Read- Most Popular Halloween Costumes 2026: Google’s Top Trends Plus Easy Last Minute Looks